are you about to acquire a business?

Revealed: Why the Deal You're Most Excited About Is Probably the One That Will Cost You the Most.

Most buyers find out the hard way — after the NDA, after the CIM, after 4 months of their life.

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3,000+ active subscribers

30+ listing sites aggregated

~200 deals closed

Josh Wilson, Founder

The Problem

Most buyers waste 3–6 months on deals that were never going to work.

You're not the first person to get excited about a listing — and then spend months chasing a deal that should have been killed in week one. Here's what's costing you time and money:

You're losing time, not just money

Weeks of NDAs, calls, and CIM reviews — on a deal you would have killed in day one if you had a clear framework.

You're scared of the $500K mistake

The biggest fear isn't missing a deal. It's buying the wrong one. Without a scoring system, every decision is a gut call.

You're overwhelmed by listings

BizBuySell, BizQuest, Axial, LoopNet — how do you know which deals even deserve your attention?

The Deal Scorecard gives you a clear, objective system — so you stop chasing and start deciding.

What You're Getting

An 8-page framework that tells you exactly what to do with any deal.

Deal Scorecard
Score any deal.
Know in minutes.
Rate 5 categories. Add up the total. Move on or move fast.
19
Revenue Quality
Profit Quality
Owner Dependency
Industry Attractiveness
Growth Potential
  • The 5 scoring categories — rate any deal on Revenue Quality, Profit Quality, Owner Dependency, Industry Attractiveness, and Growth Potential
  • Red flags and green flags — specific signals to look for in listings, CIMs, and broker conversations, rated by severity
  • Josh's 5-point scoring scale — from Red Flag (1) to Excellent (5), with a plain-language description for every level
  • The final tally and decision guide — what to do when you score 20–25, 15–19, or below 15
  • Notes fields on every page — use it on any live deal, right now, with room to capture what you find

5 Categories. 25 Points. One Clear Answer.

Here's exactly what the scorecard covers.

Each category is scored 1–5. Together, they give you an objective picture of any deal — fast.

1

Revenue Quality

Is the revenue consistent, growing, and diversified — or hiding a problem inside the annual figures?

2

Profit Quality

Are the earnings real and clean, or inflated by add-backs a lender won't touch?

3

Owner Dependency

Can this business run without the owner — or are you buying a job with $500K attached to it?

4

Industry Attractiveness

Is this an industry worth buying into right now — or a sector heading the wrong direction?

5

Growth Potential

Is there a real, executable path to grow this business — or just a seller's optimistic pro forma?

What Your Total Score Means

20–25

Strong Deal — Go Deeper

Request the CIM, get on a broker call, and run the full numbers. Deals at this range are rare. Move fast.

15–19

Worth a Deeper Look

You have solvable problems. Find which categories scored low and decide if deal structure can fix them.

Below 15

Pass — Move On

Most deals below 15 aren't fixable through creativity. There are better deals in the pipeline.

3,000+

active subscribers

30+

listing sites in one place

~200

deals Josh has helped close

$190K

MRR & growing

"The best deals aren't found — they're scored. Most buyers waste 3–6 months on deals that would have scored below 12. Your time is your most valuable asset."

Josh Wilson — Founder, SMBmarket & Acquisition Coach

Who Built This

Founder, SMBmarket

Josh Wilson

Josh co-founded SMBmarket with Ben Kelly (Acquisition Ace) and launched in March 2025. He's not just a coach — he's an active buyer, currently under contract on a business in New Mexico. He has helped close approximately 200 deals and hosts weekly live deal-coaching calls on the platform every Monday.

The Deal Scorecard is built directly from the framework he uses — and teaches — on those calls. It's the same system he ran on a steel fabrication deal before walking away after 4 months because the monthly P&Ls showed what the annual figures hid.

~200

deals closed

3 yrs

of live coaching calls

Weekly

live deal labs

5 Categories. 25 Points. One Clear Answer.

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and stop guessing on deals.

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